You are a B2B technology business trying to choose the right CRM platform. Where should you start and what should you prioritise? Getting that decision right can have big ramifications on how well your “front of house” is able to operate and having recently been working with a couple of clients who are in, or…
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Fractional business development is revolutionising the way B2B technology companies approach growth strategies. Using this model involves engaging high-level business development professionals on a part-time or project basis, allowing tech firms to quick access top-tier expertise without the commitment of full-time hires. Key Benefits of Integrating Fractional Business Development into a Growth Plan for Technology…
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Good, original content is hard to create, so it’s crucial that you maximise your return on that investment. Enter the concept of Content Atomisation – a useful strategy that can greatly enhance the reach and impact of your marketing efforts. In simple terms, content atomisation involves breaking down larger pieces of content into smaller components…
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A great channel partner program can effectively make or break a technology product or service, if that’s your route to market. But it needs the right level of planning, execution and ongoing nurture to get real results. The KickDrum team have built and/or executed multiple channel partner programs between us, many of which have been…
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Has the way you frame, or talk about your product actually kept up with your product features, the reality of the market you’re operating in, or how your customer might have changed? Is it, in fact, time for a messaging make-over? Here’s a guide to evolve your USP without alienating your audience. A lot of…
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Fractional vs. part-time vs. agency – what’s the difference? In founding KickDrum I’ve been keen to describe what we do as providing access to a “fractional” marketing and business development team. The difference between this and the services you might get by hiring a fractional CMO, or a marketing or sales agency might not be…
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So, you’ve got a fantastic idea, maybe even a convincing prototype and a ton of passion, but no marketing budget? We got you. Because yes, you can overcome early-stage marketing challenges without breaking the bank. Here are 3 hurdles that may seem overwhelming without a big budget, and some tried-and tested tips to overcome them…
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As communicators, we’re keenly focused on pushing stuff out – but there is always the risk this comes at the expense of listening to clients and their needs.
As we embrace the efficiency and capabilities of AI tools, a critical question arises: How do we maintain authenticity in our content without sacrificing the unique voice and perspective associated with the human touch?
When you sell through channel partners, should you generate sales leads, or should they?
