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Fractional Business Development with KickDrum Partners

Five steps to Integrate Fractional Business Development into Your Growth Plan

01/07/2024

Fractional business development is revolutionising the way B2B technology companies approach growth strategies. Using this model involves engaging high-level business development professionals on a part-time or project basis, allowing tech firms to quick access top-tier expertise without the commitment of full-time hires. Key Benefits of Integrating Fractional Business Development into a Growth Plan for Technology…
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Maximise Your Reach: Content Atomisation Strategies for B2B

21/06/2024

Good, original content is hard to create, so it’s crucial that you maximise your return on that investment. Enter the concept of Content Atomisation – a useful strategy that can greatly enhance the reach and impact of your marketing efforts. In simple terms, content atomisation involves breaking down larger pieces of content into smaller components…
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Six key elements for channel partner program success

27/05/2024

A great channel partner program can effectively make or break a technology product or service, if that’s your route to market. But it needs the right level of planning, execution and ongoing nurture to get real results. The KickDrum team have built and/or executed multiple channel partner programs between us, many of which have been…
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View of busy inner-city intersection with lots of billboards. One billboard reads "Am I still standing out?"

Is it time for a messaging make-over? A guide to evolve your USP without alienating your audience.

11/04/2024

Has the way you frame, or talk about your product actually kept up with your product features, the reality of the market you’re operating in, or how your customer might have changed? Is it, in fact, time for a messaging make-over? Here’s a guide to evolve your USP without alienating your audience. A lot of…
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$fractional CMO comparison chart$

Fractional vs. part-time vs. agency – what’s the difference?

02/04/2024

Fractional vs. part-time vs. agency – what’s the difference? In founding KickDrum I’ve been keen to describe what we do as providing access to a “fractional” marketing and business development team. The difference between this and the services you might get by hiring a fractional CMO, or a marketing or sales agency might not be…
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Think you’ve got no marketing budget? Think again. 3 common marketing challenges for startups and how to solve them with next to no money.

21/03/2024

So, you’ve got a fantastic idea, maybe even a convincing prototype and a ton of passion, but no marketing budget? We got you. Because yes, you can overcome early-stage marketing challenges without breaking the bank. Here are 3 hurdles that may seem overwhelming without a big budget, and some tried-and tested tips to overcome them…
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From vague goals to clear objectives: the value of active listening

13/03/2024

As communicators, we’re keenly focused on pushing stuff out – but there is always the risk this comes at the expense of listening to clients and their needs.

AI in Marketing - a robot at a typewriter

Will AI in Marketing kill authenticity? An experiment…

28/02/2024

As we embrace the efficiency and capabilities of AI tools, a critical question arises: How do we maintain authenticity in our content without sacrificing the unique voice and perspective associated with the human touch?

Channel marketing leads are like a gift from your Grandma

21/02/2024

When you sell through channel partners, should you generate sales leads, or should they?

Four Reasons to Consider Podcasting in your B2B Marketing Strategy

15/02/2020

Is now the time you should consider a podcast as part of your B2B marketing strategy? As part of some strategy work we’ve been doing on behalf of a client we’ve recently been looking at how their content marketing strategy might evolve in 2020. One area we’ve been evaluating is podcasting. We think for this…
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Backbeats – The KickDrum Blog