# KickDrum Partners: Backbeat for business

> Fractional Marketing and Business Development for B2B tech\. related industries in the UK, Europe and beyond\.

Generated by Yoast SEO v28.3, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [About](https://kickdrumpartners.com/about-kickdrum/)
- [Front Page](https://kickdrumpartners.com/)
- [What we do](https://kickdrumpartners.com/what-we-do/)
- [Fractional Product Management](https://kickdrumpartners.com/fractional-product-management/)
- [B2B Go\-to\-Market \(GTM\) Strategy Services](https://kickdrumpartners.com/go-to-market-strategy/)

## Posts
- [Fractional vs\. part\-time vs\. agency \- what's the difference?](https://kickdrumpartners.com/2024/04/02/fractional-cmo-vs-contract-vs-agency-whats-the-difference/)
- [Fractional PM vs\. Fractional CPO: What's the Difference and Which One Do You Actually Need?](https://kickdrumpartners.com/2026/07/28/fractional-pm-vs-fractional-cpo/): A fractional product manager and a fractional CPO are not the same job at different seniority levels\. They are different jobs with different mandates, and hiring one when you need the other can break a company\.
- [Should I Bring In a Fractional Product Leader?](https://kickdrumpartners.com/2026/07/19/should-i-bring-in-a-fractional-product-leader/): Here are a few scenarios \(not an exhaustive list\) to ask yourself “Does this sound like my business?”
- [Why Your Channel Partners Aren't Selling: The Enablement Gap No One Talks About](https://kickdrumpartners.com/2026/06/04/the-channel-enablement-gap-no-one-talks-about/): If you've recruited partners but they're not selling there is almost certainly a channel enablement gap, and in our experience working with B2B technology vendors across the UK and Europe, it's one of the most consistently underestimated challenges in channel development\.
- [How to Build a B2B Sales Pipeline from Scratch: A GTM Playbook for Tech Startups](https://kickdrumpartners.com/2026/05/28/how-to-build-a-b2b-sales-pipeline-a-gtm-playbook/)

## Categories
- [Marketing](https://kickdrumpartners.com/category/marketing/)
- [Business Development](https://kickdrumpartners.com/category/business-development-cat/)
- [B2B Channel Marketing](https://kickdrumpartners.com/category/b2b-channel-marketing/)
- [Product Management](https://kickdrumpartners.com/category/product-management/)
- [PR \& Communications](https://kickdrumpartners.com/category/pr-communications/)

## Tags
- [B2B Marketing](https://kickdrumpartners.com/tag/b2b-marketing/)
- [marketing strategy](https://kickdrumpartners.com/tag/marketing-strategy/)
- [AI](https://kickdrumpartners.com/tag/ai/)
- [genAI](https://kickdrumpartners.com/tag/genai/)
- [business development](https://kickdrumpartners.com/tag/business-development/)

## Optional
- [Sitemap index](https://kickdrumpartners.com/sitemap_index.xml)