Fractional Marketing for B2B Growth

^STRATEGY

Diagnose your growth challenges and develop a concrete Go-to-market and product strategy. We provide senior leadership to work out the “why and how” when you don’t have it in-house.

^CONTENT

Translate your GTM plan into compelling messaging. We build the foundational materials needed to support your buyer’s journey and clearly articulate your value proposition.

^CAMPAIGNS

Kickstart your growth engine with targeted Marketing and Fractional Business Development. We design and execute the campaigns necessary to build your pipeline and establish a predictable channel to market.

^EXECUTION

Build the operational muscle behind your strategy. We establish the sales operations and marketing operations required to scale, managing your technology stack and streamlining processes without the need for expensive full-time hires.

Removing growth barriers requires a real GTM plan.

When growth plateaus, B2B companies often lack the senior marketign and product leadership in the buildign to work out why. Adoptiong a Fractional Marketing and Business development approach gives you the strategic direction to put a concrete GTM plan in place AND the operational muscle to execute it – without the high-dollar overhead of a full-time executive.

WHAT WE DO

About KickDrum Partners

Founded in early 2024, KickDrum Partners was established to meet the surging demand for expert-led product management and GTM resources for growing B2B businesses. As the industry shifts towards leaner, more efficient growth models, we provide a high-impact alternative to traditional permanent hires or broad-brush agencies. Our team has supported global tech giants and leading-edge start-ups alike, specialising in helping B2B tech brands, particularly those backed by VC or PE investment, navigate the complexities of growth and expansion within the UK and European markets.

We act as the growth engine for two shapes of company: tech firms building a UK/EMEA go-to-market, and founder-operated B2B companies that have hit a growth ceiling without the senior marketing or product leadership in-house to diagnose why. Our credibility is built on a foundation of nearly 100 years of combined GTM experience, bringing enterprise-level operational muscle to growing B2B companies.

We have sat in the seats of our clients, managing complex global budgets and driving international expansion. By integrating fractional marketing and business development directly into your leadership structure, we provide the senior-level strategy and execution needed to scale without the overhead of a full-time C-suite hire. Our credibility is built on a foundation of nearly 100 years of combined GTM experience, bringing enterprise-level operational muscle to growing B2B companies.

Meet our Founding Partners

Andrew Moloney

A 30-year GTM veteran who has led product and sales teams for brands like RSA Security and 3Com, as well as innovators like SoftIron.

Camaryn Berry

20 years of international marketing expertise from the USA, EMEA, and APAC, specialising in commercially-driven branding and campaign execution.

Leigh Huntridge

A seasoned sales leader with 25 years of experience at Dell, NetApp, and EMC, focused on EMEA market expansion and partner ecosystems.

Sian Aherne

An award-winning PR expert with over two decades of experience building authority for major tech brands including Canonical (Ubuntu) and Mozilla.

Craig Chadwell

A seasoned US-based product leader, Craig provides fractional support for organisations needing immediate expertise in Product Management, Product Marketing, or Product Operations.

Client Testimonials

Don’t take our word for it. We’ve taken this playbook into cybersecurity, logistics, and beyond – here’s what our recent clients have to say:

Christina Chapman

VP Marketing, Source Logistics

Andrew and his team of experts are not only specialists at their craft, but are also easy to work with and flexible if priorities need to shift quickly.From running campaigns and digital advertising, to PR and everything in between, you’re in excellent hands with this group of marketers.

Bruce Hallas

CEO, Re-Thinking the Human Factor

Scaling a great idea comes with its own set of challenges. Having access to the resources needed, to develop and execute marketing plans to drive brand awareness and engagement, was one of these challenges until we reached out to KickDrum Partners. Andrew and the team supported us on a fractional basis and were a pleasure to work with. Their recommendations and work has effectively kick started our brand relaunch and we look forward to working together on future projects.

Geoff Baird

PE Operating Partner and Board Member

KickDrum is my go-to partner when I have a dynamic high growth business that needs to build its marketing muscle. They have delivered to multiple of my companies with their highly pragmatic and demand generation focused approach.

Edgar Masri

CEO, Liqid

As a customer, I can say, without any reservations, that the value the team provide vastly dwarfs any associated costs.Their collective experience in datacenter, networking, storage and systems makes them uniquely qualified to advise in the white hot AI infrastructure market.

Brad Strahorn

CEO, Black Creek Cybersecurity

The KickDrum team quickly started to deliver value – improving our message and positioning, then translating that to our marketing. Most valuable of all though was reviewing our GTM strategy and sales process which helped me better prioritize my time.The combination of tactical execution and high-impact sales coaching has deliver clear ROI for Black Creek Cybersecurity.

Christian Debes

Head of AI and Data Analytics, Spryfox

We’ve worked with KickDrum Partners for almost a year now as our fractional marketing team. The combination of strategic thinking and hands-on execution has been invaluable. They helped us build our entire go-to-market strategy and we’re continuing to work with them in 2026 to execute on it.I happily recommend them.

Technology Platforms

A fractional team needs to adapt to the tech. stack in use by the client, so over the years we’ve become familiar with quite a few. Here’s just a sample of platforms and tools we use/ have used.