Use Fractional Business Development to Drive Your Sales Engine
Every B2B technology company needs a business development strategy that consistently delivers qualified leads and revenue growth. Most struggle because hiring senior leaders is slow, expensive, and uncertain – especially in the early stages of growth or expansion int oa new market. KickDrum Partners gives you access to senior business development professionals on a fractional basis – plugged in where you need them most.
Why this matters:
Bring new technologies to market is tough. It’s tougher still if you’re entering a geography or industry where you or your offer are yet to be proven. We help bridge the gap.
FAST
Get expert business development execution immediately
FLEXIBLE
Pay for the capability you use. No full-time salaries, benefits, or long onboarding cycles
EXPERIENCED
Your growth plan is guided by professionals with real B2B tech experience
KNOWLEDGEABLE
Decades of shared experience too help shape your regional or global GTM strategy
How We Deliver Business Development Results
We don’t just advise – we execute
FRACTIONAL EXECUTION MODEL
We embed with your team to define and drive strategy, lead gen, pipeline progression and revenue acceleration
STRATEGIC SALES AND MARKET EXPANSION
Our experts bring deep industry insight, competitive positioning, and tactical plans that convert prospects to revenue
SCALABLE AND FLEXIBLE SUPPORT
Scale engagement up or down as your needs evolve — from early-stage startups to established B2B tech brands
What “Fractional Business Development” Means for You
Fractional business development isn’t part-time outsourcing. It’s embedding seasoned leaders into your growth engine
ACCESS TO TOP TIER TALENT
…without full-time hiring costs
AGILE MARKET EXPANSION
…whether domestic or international
INTEGRATED SALES AND MARKETING EXECUTION
…that aligns revenue functions
FASTER PIPELINE AND DEAL VELOCITY
…compared to junior hires or agencies
Meet the Leadership Team
Hiring a fractional or full-time sales leader with access to the backing and resources of a marketing team, knowledgeable in the sectors and theatres in which you want to operate can lead to unpredictable outcomes. KickDrum Partners is led by senior operators with decades in B2B tech sales and business development. The Founding Partners have worked together both in past organisations and now today for KickDrum clients. With an extensive network of associate partners, customer and channel relationships already at our disposal, we know how to get your business of the ground in a new market and build a sustainable pipeline for growth for the future.
Leigh Huntridge
Business Development Partner
25+ years building sales and partner ecosystems across data & cloud markets. A regular “President’s Club” attendee in former roles, Leigh understands how to position and close opportunities for a new technology to customers in key vertical markets such as Finance, Media and Entertainment, and HPC. An advocate for a strong channel, he can help identify, recruit and enable the appropriate channel partners along the way.
Andrew Moloney
Managing Partner
30+ years leading product, sales and marketing teams in global tech businesses, both globally and in EMEA. Andrew helps you craft the right GTM strategy to be successful, either globally or in-region.
Camaryn Berry
Marketing Partner
Full stack marketer with extensive international experience crafting and executing marketing campaigns that build brand and drive demand, whether directly or by enabling and supporting a network of channel partners.
Client Testimonials
Don’t take our word for it – here’s what one of our Business Development clients says:
Edgar Masri, CEO
How could Fractional Business Development Drive growth in your Business?
Hit the button below or email us direct at info@kickdrumpartners.com
Frequently Asked Questions
How do you support the management of global accounts?
We leverage our combined decades of experience across EMEA, USA, and APAC to map complex stakeholder environments, ensuring your value proposition resonates across diverse regions and procurement levels.
Can you help us build and implement a channel strategy?
Yes. We can help identify, recruit, and enable specialist partners to build scalable, indirect revenue streams, whether you are entering a new territory or optimising an existing ecosystem.
How do you handle GTM strategy implementation?
We bridge the gap between planning and execution by aligning your product roadmap with active sales outreach and marketing content, ensuring your team is fully equipped to hit specific KPIs.
Do you provide guidance on navigating complex B2B buyer journeys?
Yes. We provide the strategic framework to identify key stakeholders and create commercially-oriented content designed to move high-value, $M+ deals through the pipeline effectively.
What is your experience with international market expansion?
Drawing on our international roles and global network, we provide the localised insights and networks needed to launch brands into new geographic markets without the overhead of a local office.
How do you ensure marketing and sales alignment for high-value accounts?
We integrate your brand story with an outbound sales engine. By aligning content creation with direct sales outreach, we ensure a consistent message that supports the acquisition of major accounts.