Expert B2B Go-to-Market Strategy Consulting to Accelerate Your Growth
Building a technology business is hard – launching and growing it is harder still. KickDrum Partners provides immediate access to seasoned sales and marketing leaders who specialise in designing and executing high-impact Go-to-Market strategies.
From MVP to international expansion, we bridge the gap between your product or service and your revenue goals.GET STARTED NOW
Tailored GTM Solutions for Every Stage
The right Go-to-Market strategy is tailored as the business evolves and new industry segments or geographies become the new frontier.
For Startups: From Bootstrap to Breakthrough
Whether you’re venture-backed or bootstrapping, your GTM strategy is your survival guide.
– Value: Get immediate access to senior professionals who have navigated the “early days” successfully. – Service: We’ll help define your ICP (Ideal Customer Profile), refine your messaging, and build your initial sales engine. – Flexibility: Scale our support from project-based GTM audits to ongoing fractional retainers.
For Fast-Growing Businesses: International & European Expansion
Entering the UK or European market for the first time? Those first “front of house” hires are critical.
– The Problem: Don’t settle for a “generalist” hire when you need specialist market-entry expertise. – The Solution:- Use KickDrum’s fractional GTM model to access a broad range of sales and marketing skills. We provide the “boots on the ground” and the strategic roadmap to enter new territories without the overhead of a full in-house team.
For Leading Tech Brands: Scalable Execution on Demand
Headcount freezes shouldn’t stall your growth.
– Immediate Impact: We integrate into your existing team to deliver GTM projects and campaigns that otherwise wouldn’t launch. – Expertise: We speak B2B tech. Entrust us with high-stakes product launches and measure us by the revenue results we deliver.3 Reasons to Choose KickDrum
“Rinse and Repeat” will only get you so far as you try to grow your business into new markets.
1
Experience
Our team has driven growth in the UK, Europe, US and Asia Pacific. We understand what it takes to build and to tailor a GTM strategy for success in different regions.
2
Credentials
We bring decades of collective experience in a broad range of B2B technology sectors including hardware, software, SaaS and services businesses. We understand how to sell direct and how to effectively build and operate channels to market
3
Proof
We’ve worked with numerous technology brands over the years and have the references and recommendations to give you confidence in selecting KickDrum as your fractional GTM partner.
Client Testimonials
Don’t take our word for it – here’s what one of our clients had to say:
“KickDrum is my go-to partner when I have a dynamic high growth business that needs to build its marketing muscle. Andrew and team have delivered to multiple of my companies with their highly pragmatic and demand generation focused approach. Most small businesses worry about the return on investment from marketing due to prior experiences but I find KickDrum’s approach makes a real impact that they can see and value.”
Geoffrey Baird
PE Operating Partner and Board Director
Frequently Asked Questions
Have a question not answered here? Drop us a note and we’ll be happy to answer your query.
What is a Fractional GTM Strategy?
It is an on-demand service where you get senior leadership (CMO/CRO level) to help build and if required execute your strategy without the cost of full-time executives.
Do you work with non-tech companies?
We specialise in working with B2B technology businesses as this is where our deep domain expertise lies. Occasionally we do take on B2B clients where technology is at the core of their product or service proposition. We don’t work with consumer brands.
How long does a typical GTM engagement last?
Projects can sometimes be as short as a one or two day workshop or, more usually, as long as a multi-year fractional partnership that flexes as the business evolves.
Can you help me build a channel for my product or service?
Yes. Channel strategy is often a key element for many tech. businesses. Identifying, recruiting and then enabling those partners in a structured way is often crucial GTM plan – and something we’ve done a number of times over the years.
What’s the difference between a marketing strategy and a GTM strategy?
A marketing strategy only considers message positioning and lead/ demand generation. A GTM strategy considers all elements that will be required in order to successfully execute in the target segment. It combines decisions and plans regarding direct and indirect sales, marketing and sometimes support into a single executable strategy.
Do I need to work with KickDrum for both fractional sales and marketing?
One of the benefits of working with KickDrum is access to seasoned, integrated, fractional team across the whole “GTM Mix”, but that doesn’t mean you need to work with us across all those skills if you have some of those in-house already. We’ll figure out a plan with you that flexes to give you just the right fractional team at just the right time to make your GTM strategy a success.
Ready to Build Your Winning Strategy?
Stop guessing and start growing. Contact us today for a no-obligation GTM consultation.
Email us at: info@kickdrumpartners.com or hit the button to fill out the form below. GET STARTED TODAY