Month: April 2024

View of busy inner-city intersection with lots of billboards. One billboard reads "Am I still standing out?"

Is it time for a messaging make-over? A guide to evolve your USP without alienating your audience.

Has the way you frame, or talk about your product actually kept up with your product features, the reality of the market you’re operating in, or how your customer might have changed? Is it, in fact, time for a messaging make-over? Here’s a guide to evolve your USP without alienating your audience. A lot of…
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fractional business development

Fractional vs. part-time vs. agency – what’s the difference?

Fractional vs. part-time vs. agency – what’s the difference? In founding KickDrum I’ve been keen to describe what we do as providing access to a “fractional” marketing and business development team. The difference between this and the services you might get by hiring a fractional CMO, or a marketing or sales agency might not be…
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