You are a B2B technology business trying to choose the right CRM platform. Where should you start and what should you prioritise? Getting that decision right can have big ramifications on how well your “front of house” is able to operate and having recently been working with a couple of clients who are in, or…
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Good, original content is hard to create, so it’s crucial that you maximise your return on that investment. Enter the concept of Content Atomisation – a useful strategy that can greatly enhance the reach and impact of your marketing efforts. In simple terms, content atomisation involves breaking down larger pieces of content into smaller components…
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A great channel partner program can effectively make or break a technology product or service, if that’s your route to market. But it needs the right level of planning, execution and ongoing nurture to get real results. The KickDrum team have built and/or executed multiple channel partner programs between us, many of which have been…
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Has the way you frame, or talk about your product actually kept up with your product features, the reality of the market you’re operating in, or how your customer might have changed? Is it, in fact, time for a messaging make-over? Here’s a guide to evolve your USP without alienating your audience. A lot of…
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Fractional vs. part-time vs. agency – what’s the difference? In founding KickDrum I’ve been keen to describe what we do as providing access to a “fractional” marketing and business development team. The difference between this and the services you might get by hiring a fractional CMO, or a marketing or sales agency might not be…
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So, you’ve got a fantastic idea, maybe even a convincing prototype and a ton of passion, but no marketing budget? We got you. Because yes, you can overcome early-stage marketing challenges without breaking the bank. Here are 3 hurdles that may seem overwhelming without a big budget, and some tried-and tested tips to overcome them…
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As we embrace the efficiency and capabilities of AI tools, a critical question arises: How do we maintain authenticity in our content without sacrificing the unique voice and perspective associated with the human touch?
Is now the time you should consider a podcast as part of your B2B marketing strategy? As part of some strategy work we’ve been doing on behalf of a client we’ve recently been looking at how their content marketing strategy might evolve in 2020. One area we’ve been evaluating is podcasting. We think for this…
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We’ve been doing quite a bit of B2B Video marketing work of late. Services like promo.com, Ripl and wave.video to name but three, have put regular animated content in the grasp of those with even the most limited of marketing budgets. These platforms also tend to be mobile friendly, also giving the opportunity to create quality content on the go — perhaps…
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I recently received a delivery from Online retailer LED Hut. I’ve gone pretty much energy efficient LED lighting throughout our house as part of the renovation work we’ve been doing, and having done my research I ended up purchasing all the bulbs I needed from these guys. Ordering was painless, they arrived as expected via…
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