If you’ve recruited partners but they’re not selling there is almost certainly a channel enablement gap, and in our experience working with B2B technology vendors across the UK and Europe, it’s one of the most consistently underestimated challenges in channel development.
A great channel partner program can effectively make or break a technology product or service, if that’s your route to market. But it needs the right level of planning, execution and ongoing nurture to get real results. The KickDrum team have built and/or executed multiple channel partner programs between us, many of which have been…
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When you sell through channel partners, should you generate sales leads, or should they?
