You are a B2B technology business trying to choose the right CRM platform. Where should you start and what should you prioritise? Getting that decision right can have big ramifications on how well your “front of house” is able to operate and having recently been working with a couple of clients who are in, or…
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Fractional business development is revolutionising the way B2B technology companies approach growth strategies. Using this model involves engaging high-level business development professionals on a part-time or project basis, allowing tech firms to quick access top-tier expertise without the commitment of full-time hires. Key Benefits of Integrating Fractional Business Development into a Growth Plan for Technology…
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Good, original content is hard to create, so it’s crucial that you maximise your return on that investment. Enter the concept of Content Atomisation – a useful strategy that can greatly enhance the reach and impact of your marketing efforts. In simple terms, content atomisation involves breaking down larger pieces of content into smaller components…
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Fractional vs. part-time vs. agency – what’s the difference? In founding KickDrum I’ve been keen to describe what we do as providing access to a “fractional” marketing and business development team. The difference between this and the services you might get by hiring a fractional CMO, or a marketing or sales agency might not be…
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As we embrace the efficiency and capabilities of AI tools, a critical question arises: How do we maintain authenticity in our content without sacrificing the unique voice and perspective associated with the human touch?
When you sell through channel partners, should you generate sales leads, or should they?
Is now the time you should consider a podcast as part of your B2B marketing strategy? As part of some strategy work we’ve been doing on behalf of a client we’ve recently been looking at how their content marketing strategy might evolve in 2020. One area we’ve been evaluating is podcasting. We think for this…
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We’ve been doing quite a bit of B2B Video marketing work of late. Services like promo.com, Ripl and wave.video to name but three, have put regular animated content in the grasp of those with even the most limited of marketing budgets. These platforms also tend to be mobile friendly, also giving the opportunity to create quality content on the go — perhaps…
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I recently received a delivery from Online retailer LED Hut. I’ve gone pretty much energy efficient LED lighting throughout our house as part of the renovation work we’ve been doing, and having done my research I ended up purchasing all the bulbs I needed from these guys. Ordering was painless, they arrived as expected via…
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