Here at KickDrum Partners, we’ve always believed that the right backbeat is crucial for any successful business. For us, that’s our fractional approach to marketing and business development. But what if we told you there’s a new rhythm emerging, one that can make that backbeat even more powerful? The buzz around Agentic AI is everywhere,…
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Fractional business development is revolutionising the way B2B technology companies approach growth strategies. Using this model involves engaging high-level business development professionals on a part-time or project basis, allowing tech firms to quick access top-tier expertise without the commitment of full-time hires. Key Benefits of Integrating Fractional Business Development into a Growth Plan for Technology…
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A great channel partner program can effectively make or break a technology product or service, if that’s your route to market. But it needs the right level of planning, execution and ongoing nurture to get real results. The KickDrum team have built and/or executed multiple channel partner programs between us, many of which have been…
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When you sell through channel partners, should you generate sales leads, or should they?
