As we look toward the latter half of the decade, the AI tools at our disposal to deliver ABM campaigns will only get more powerful.
But let us never forget the golden rule of B2B, a rule that has survived the dot-com bubble, the mobile revolution, and now the AI age: People buy from people.
Here at KickDrum Partners, we’ve always believed that the right backbeat is crucial for any successful business. For us, that’s our fractional approach to marketing and business development. But what if we told you there’s a new rhythm emerging, one that can make that backbeat even more powerful? The buzz around Agentic AI is everywhere,…
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The rapid rise of LLM Search and AI-driven technologies challenges traditional notions of SEO. Questions emerge: Does SEO matter with the rapid rise of LLM Search? How do businesses adapt their marketing strategies in this shifting landscape? SEO remains a critical component in ensuring visibility and relevance amid AI-powered search evolution. It no longer focuses…
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You are a B2B technology business trying to choose the right CRM platform. Where should you start and what should you prioritise? Getting that decision right can have big ramifications on how well your “front of house” is able to operate and having recently been working with a couple of clients who are in, or…
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Fractional business development is revolutionising the way B2B technology companies approach growth strategies. Using this model involves engaging high-level business development professionals on a part-time or project basis, allowing tech firms to quick access top-tier expertise without the commitment of full-time hires. Key Benefits of Integrating Fractional Business Development into a Growth Plan for Technology…
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Good, original content is hard to create, so it’s crucial that you maximise your return on that investment. Enter the concept of Content Atomisation – a useful strategy that can greatly enhance the reach and impact of your marketing efforts. In simple terms, content atomisation involves breaking down larger pieces of content into smaller components…
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A great channel partner program can effectively make or break a technology product or service, if that’s your route to market. But it needs the right level of planning, execution and ongoing nurture to get real results. The KickDrum team have built and/or executed multiple channel partner programs between us, many of which have been…
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Has the way you frame, or talk about your product actually kept up with your product features, the reality of the market you’re operating in, or how your customer might have changed? Is it, in fact, time for a messaging make-over? Here’s a guide to evolve your USP without alienating your audience. A lot of…
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Fractional vs. part-time vs. agency – what’s the difference? In founding KickDrum I’ve been keen to describe what we do as providing access to a “fractional” marketing and business development team. The difference between this and the services you might get by hiring a fractional CMO, or a marketing or sales agency might not be…
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So, you’ve got a fantastic idea, maybe even a convincing prototype and a ton of passion, but no marketing budget? We got you. Because yes, you can overcome early-stage marketing challenges without breaking the bank. Here are 3 hurdles that may seem overwhelming without a big budget, and some tried-and tested tips to overcome them…
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