If you’re leading a startup or medium sized organisation right now, it can feel like you’re behind. Someone on LinkedIn just vibe-coded a full outbound engine in a weekend.Another founder built a lead scoring model with three prompts and a Zapier flow.Someone else claims their AI SDR is booking 40% more meetings than their human…
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Here at KickDrum Partners, we’ve always believed that the right backbeat is crucial for any successful business. For us, that’s our fractional approach to marketing and business development. But what if we told you there’s a new rhythm emerging, one that can make that backbeat even more powerful? The buzz around Agentic AI is everywhere,…
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The rapid rise of LLM Search and AI-driven technologies challenges traditional notions of SEO. Questions emerge: Does SEO matter with the rapid rise of LLM Search? How do businesses adapt their marketing strategies in this shifting landscape? SEO remains a critical component in ensuring visibility and relevance amid AI-powered search evolution. It no longer focuses…
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Good, original content is hard to create, so it’s crucial that you maximise your return on that investment. Enter the concept of Content Atomisation – a useful strategy that can greatly enhance the reach and impact of your marketing efforts. In simple terms, content atomisation involves breaking down larger pieces of content into smaller components…
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As we embrace the efficiency and capabilities of AI tools, a critical question arises: How do we maintain authenticity in our content without sacrificing the unique voice and perspective associated with the human touch?
