Tag: business development

Content syndication for B2B Lead Generation

Content Syndication Platforms for B2B Lead Generation: Pipeline or Pipedream?

04/05/2026

Are Content Syndication platforms like NetLine, LeadSpot, TechTarget and their cousins still worth your budget, or are they relics of a pre-AI era now dressed up in new clothes? The pitch is seductive. Pay a fixed cost-per-lead, hand over your whitepaper, and watch qualified prospects land in your CRM. Content syndication platforms like NetLine, LeadSpot,…
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Fractional Business Development with KickDrum Partners

Five steps to Integrate Fractional Business Development into Your Growth Plan

01/07/2024

Fractional business development is revolutionising the way B2B technology companies approach growth strategies. Using this model involves engaging high-level business development professionals on a part-time or project basis, allowing tech firms to quick access top-tier expertise without the commitment of full-time hires. Key Benefits of Integrating Fractional Business Development into a Growth Plan for Technology…
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