Tag: channel marketing

Six key elements for channel partner program success

A great channel partner program can effectively make or break a technology product or service, if that’s your route to market. But it needs the right level of planning, execution and ongoing nurture to get real results. The KickDrum team have built and/or executed multiple channel partner programs between us, many of which have been…
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Channel marketing leads are like a gift from your Grandma

When you sell through channel partners, should you generate sales leads, or should they?