Tag: fieldmarketing

Six key elements for channel partner program success

A great channel partner program can effectively make or break a technology product or service, if that’s your route to market. But it needs the right level of planning, execution and ongoing nurture to get real results. The KickDrum team have built and/or executed multiple channel partner programs between us, many of which have been…
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fractional CMO comparison chart

Fractional vs. part-time vs. agency – what’s the difference?

Fractional vs. part-time vs. agency – what’s the difference? In founding KickDrum I’ve been keen to describe what we do as providing access to a “fractional” marketing and business development team. The difference between this and the services you might get by hiring a fractional CMO, or a marketing or sales agency might not be…
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