Tag: genAI

Content atomisation for B2B marketing

Maximise Your Reach: Content Atomisation Strategies for B2B

Good, original content is hard to create, so it’s crucial that you maximise your return on that investment. Enter the concept of Content Atomisation –  a useful strategy that can greatly enhance the reach and impact of your marketing efforts. In simple terms, content atomisation involves breaking down larger pieces of content into smaller components…
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AI in Marketing - a robot at a typewriter

Will AI in Marketing kill authenticity? An experiment…

As we embrace the efficiency and capabilities of AI tools, a critical question arises: How do we maintain authenticity in our content without sacrificing the unique voice and perspective associated with the human touch?