Tag: marcomm

Good, original content is hard to create, so it’s crucial that you maximise your return on that investment. Enter the concept of Content Atomisation –  a useful strategy that can greatly enhance the reach and impact of your marketing efforts. In simple terms, content atomisation involves breaking down larger pieces of content into smaller components…
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As we embrace the efficiency and capabilities of AI tools, a critical question arises: How do we maintain authenticity in our content without sacrificing the unique voice and perspective associated with the human touch?